Palo Alto, AlwaysOn — There were a couple of companies that didn’t rate a mention in our narrative coverage of the AlwaysOn conference, that are too good to miss.
if you don’t already have a solution for self-service display advertising, look into AdReady. The company offers self-service display advertising from more than 700 templates, sorted by best performing, newest templates and most used. (And, why would any advertiser want to use ads that don’t work?) The New York Times has just launched its self-service platform using AdReady.More…
And there’s even a similar solution for video ads, but Jivox goes the next step and offers to place the video ads users create for free in a geotargeted environment.
Currently, it’s only newspaper affiliate is Brown Publishing, but its network purportedly reaches 40 million users through local TV and niche sites.
“Newspapers are the smallest part of our network but the fastest growing,” said Diaz Nesamoney, company president and CEO. CPMs range around $15, which fee is split between Jivox and the online publisher. The Indian company has raised its series A round and is looking for network partners.
Other very decent technologies or services haven’t managed to make it into our report for lack of space or concentration. We’d suggest that in lieu of a forgettable paperback you invest the time in simply pinging down the list of the AO 250 if only for the entertainment value.
As Bay-area rapper Mistah FAB (http://www.mistahfab.com/) said when asked on a panel what he’d like to see Internet entrepreneurs develop, he said, “Who knows, man? [There are] so many things available to us we may not even be aware of. If you’re smart, you’re smart enough to know you know not much at all… [You gotta] never give up learning. …With the world at our fingertips there’s endless opportunity.”
