Okay, maybe behavioral targeting isn’t completely dead, but with Tacoda’s disappearance into the catch-all that is Platform A at AOL (along with search, video, and a cast of thousands), I’ve been wondering if the buzz is officially gone. At AlwaysOn’s Stanford Innovation Summit, I’d no more listened to Peer39 CEO Amiad Solomon’s preso than I heard that Hugh McGoran, former RealCities, former Tacoda ad sales VP had joined the company as SVP. He even offered this link http://www.msnbc.msn.com/id/25586553/ to check it out. That’s how fast something can go from sounding impressive to being important.
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